Google introduces new graphical ads to all advertisers

Google's bread and butter were search ads - a few lines of text that appear next to search results that are based on the keywords that people are looking for. But for some advertisers, especially online retailers, this is not necessarily the best type of ad.

On Thursday, Google introduced a new type of ads to all advertisers, called the product announcement. They show pictures of products, along with a brief description and price. For the first time on Google, advertisers pay only when a person buys a product, not just for a click. And instead of bidding on many different keywords with AdWords, Google chooses search for which it shows your ad.

Ads make the most suitable for e-commerce sites, and correspond with the growth impetus to Google, in comparison shopping search engines. Frequent online shoppers and Google users have noticed that when they are looking for a product, Google shows images of products and prices at various sites in search results.

"If you really want to buy something, you want to see the price you want to see a picture of how it looks," said Susan Wojcicki, a senior vice president, oversees all of Google ads.

Google tests new ads during the year with 800 advertisers, including Campmor.com Diapers.com

These shopping sites bet a thousand words, but they are still more products. For example, for a wheelchair, Diapers.com, you may need to bid on keywords like strollers, baby gifts, and brand. Now, they give their product feed to Google, and Google will automatically matches ads to the search.

"You have to relinquish some control in terms of planning, but you also get a lot and eliminate some of the risks of the game in AdWords, where you can get 100 clicks a month, and not converting," said Michael Manta, marketing manager, Diapers.com . "Here we get 100 clicks, but we do not pay for them."

During the probationary period, new product announcements, double-clicks a text ad for the same thing in the same space, "said Jerry Dischler, product manager Google.

Google has been pushing its offer comparison shopping, and introduces new ad just on holiday shopping.

"We think that means we'll have a much wider range of products at Google," said Dennis Woodside, vice president of ad sales for the Americas.

New ads differ from image ads, which Google introduced in July, which appear only when people are searching Google Images, and are tied to key words and pay for the cost-per-click basis as a traditional Google search ads.